Storm King Art Center
Year:2018
Keywords:Brand Identity, Typeface Design
Student Project at ArtCenter College of DesignSpecial Thanks: Brad Bartlett
View ProcessRelated Project: Indicators: Artists on Climate Change
Storm King Art Center is an open-air museum located in Mountainville, New York. It contains the largest collection of contemporary outdoor sculptures in the US along with the expansive natural landscape. In this project, my goal is to create a refreshing identity system that celebrates the structure of large-scale sculptures and translates the harmony between art and the environment.
↓Inspired by the vast landscape in Storm King, the Storm King's rebranded logo is designed to be timeless, showing the flexibility and capability of being expanded
↓Identity CollateralEpson Output on Red River Double Sided Matte Paper
↓A customized typeface—SKAC Display—works as an assisting graphic element supporting the identity system
↓Storm King Art Center Seasonal PublicationPaper: Mohawk Eggshell 80T, Mohawk Color Copy Gloss 32lb Text
↓Website Design Showing the flexibility and capability of the primary logo and the custimized typeface
↓Spatial ApplicationThe iconography works as the expanded language of the primary logo mark
↓Poster SeriesSize: 24 in x 36 in ea.
↓Spatial Installation
→ Sundae School Mochi Gummies→ Sundae Flowers→ Arte Luise Hotel→ A Simulacra of Place: Architecture Mimicry and China's Urbanization→ Sternberg Press→ Storm King Art Center→ Two Minutes to Midnight: Arts of Doomsday→ Haus & Heimat→ Indicators: Artists on Climate Change
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