Event Identity
2023Scary Fast: Apple Event October 2023A nightly event with a cinematic edge, Scary Fast introduced the new MacBook Pro and iMac with a simple yet bold identity. Contributions included concepting, visual development, and leading static asset production across social and digital channels—ensuring consistency and detail in close collaboration with producers and production designers.
CreditsDesign Team
Alex Broadhurst, Marc Alcock, Ryan Gottilla, Facu Laboranti, Korie Cull, Nayan Graf, Lukas Popp, Kenneth Kuh, Ji Eun Lee