Arte Luise Hotel
Year:2020
Keyword:Brand Identity
Student Project at ArtCenter College of DesignSpecial Thanks: Annie Huang Luck
View Process
Opened in 1995 as an authentic artists’ project, the 'Luise' (AKA 'Arte Luise Kunsthotel') has developed into a comfortable hotel in the center of Berlin. The hotel has a total of 50 rooms, and each room was designed by a different artist based on their unique concept and philosophy.
The combination of the unique location in Berlin-Mitte, the inspiring realization of diverse artistic concepts, and the pleasant, urban atmosphere of this small hotel are the keys to the design inspiration. As human beings, we all have the nature of 'making stuff'. And Berlin is a city that’s so expressive, free, and allows us to face the true artistic self. In this project, I use a rough and handmade graphic element to create a quirky yet whimsical identity system for Arte Luise Hotel. The primary objective is to reflect the brand's and the city's personality. Meanwhile, to build an interaction with the audience by recalling the creative force rooted in every individual's soul.
↓In-Room Essentials
↓Bathing Set Label Design
↓Coaster Design
↓Restaurant Menu
↓Arte Luise Look Book: The History of Arte LuiseSize: 7.5 * 10.75 in
↓Arte Luise Look Book: Hotel Room HighlightsSize: 7.5 * 10.75 in
↓Color BookSize: 289 * 380 mm
↓Poster SeriesSize: 24 * 36 in ea.
↓Spatial Design
↓Instagram Curation@arte_luise
→ Sundae School Mochi Gummies→ Sundae Flowers→ Arte Luise Hotel→ A Simulacra of Place: Architecture Mimicry and China's Urbanization→ Sternberg Press→ Storm King Art Center→ Two Minutes to Midnight: Arts of Doomsday→ Haus & Heimat→ Indicators: Artists on Climate Change
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