Keywords: Web Design, Brand Identity ExtensionYear: 2020
Client: Sundae SchoolDeveloper: Edward KimPhotography: Teleport Online
Sundae School is a craft cannabis brand and a smokewear label that has the belief in the potential of Cannabis to maximize the creativity in each of us. The objective of this project was to create a whimsical yet informational website for Sundae School's cannabis product. As an extension of Sundae School's current identity, this website adopts the "school" theme. Inspired by the tab file folder, the organized structure allows customers to easily navigate on both their mobile and desktop devices.
↓Color PaletteA pastel color palette brings in a soft yet colorful personality along with Sundae School's existing black and white aesthetic. It also intends to reflect the care and concern put into cannabis products.
↓TypographyThe sharp and contemporary type combination is the key to deliver a whimsical tone of the school theme.
↓Art DirectionSundae School's existing photo assets are thoughtfully curated to elevate the visual experience of learning about their product.
↓Mobile WebsiteThe journey begins with a specific request from the client to start with the mobile site design.
→Sundae School Mochi Gummies→ Sundae Flowers→ Arte Luise Hotel→ A Simulacra of Place: Architecture Mimicry and China's Urbanization→ Sternberg Press→ Storm King Art Center→ Two Minutes to Midnight: Arts of Doomsday→ Haus & Heimat→ Indicators: Artists on Climate Change
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